Campaign
Monday Haircare
A full wrap for Monday Haircare, launched in March 2025 as part of the wider “No Bad Mondays” campaign, with flyposting, social media and a competition built on sightings of the campaign.
- Monday Haircare
- Full Wrap
- March 2025
- Flyposting · social media
- Sightings competition
The campaign
A full wrap gives one brand the whole taxi, so the vehicle reads as the brand from every side. For Monday Haircare, the brand’s pink artwork ran on London’s streets from March 2025, as part of the “No Bad Mondays” campaign.
Inside, the campaign ran on the fold-down tip seats facing passengers. Tip-seat advertising is included with standard Full Wrap and Supersides campaigns at no additional media charge.
Activation
Alongside the taxis, the campaign ran on flyposting and on social media.
A competition invited people to share their own sightings of the campaign: a user-generated content mechanic built into the activation.
Photography and reporting
Every standard London Taxi Media campaign includes launch photography on the street and a post-campaign report.
Campaign gallery
Read next
Related
- Full-wrap taxi advertisingYour artwork across the main exterior body of the taxi, from £3,750 for one taxi.
- Taxi advertising for beauty brandsHaircare, skincare and cosmetics: colour-led creative, product launches and messages inside the cab.
- Taxi advertising costsEvery price, what’s included and how overshow works.
From the campaign book
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