Guides
Guides to London taxi advertising
Straight answers to the questions that come up when planning a campaign: what each format is, which vehicle to choose, how many taxis, and what happens between brief and launch.
Start here
How London taxi advertising works, from format to final report.
Choosing a campaign
The three decisions that shape every brief: format, vehicle and fleet size.
Full Wrap or Supersides?
Coverage, fleet minimums, how each is priced and the kinds of brief each format suits.Classic TX4 or Electric LEVC?
The character of each vehicle, the price difference for each format, and how to choose.How many taxis do you need?
The minimum for each format and the things that decide how far beyond it a campaign should go.
Planning and production
What happens between the first brief and launch day.
How to plan a London taxi campaign
Ten steps from defining the brief to the post-campaign report.Taxi advertising lead times
The stages between brief and launch, what each one depends on, and why an early brief helps.Preparing artwork for a taxi campaign
How artwork moves from your brief to the street: vehicle specifications, proofs, print and installation.
Prefer to ask a person?
Send us your brief, however rough. One team will come back to you within one working day with a recommendation.
Plan a Campaign