Advertising format
Full-wrap taxi advertising in London
Your artwork across the main exterior body of a licensed London taxi, on the Classic TX4 or the Electric LEVC. Planned, produced, installed and photographed by one team.
From £3,750 on the Classic TX4, £4,750 on the Electric LEVC, for one taxi over four weeks, including production and installation. Prices exclude VAT.
- Classic TX4 or Electric LEVC
- Four weeks, one taxi
- From £3,750, excl. VAT
- Tip seats included
The format
The whole taxi, carrying one campaign.
A full wrap covers the main exterior body of the taxi in your artwork. It gives the highest visual impact of any taxi format: the vehicle reads as your brand from every side as it moves through central London.
Campaigns start from a single taxi and scale to your brief. Every campaign also carries tip-seat advertising inside the cab at no additional media charge, and the price includes production, printing and installation.
- Coverage
- Main exterior body of the taxi
- Fleet size
- From one taxi, scaled to brief
- Duration
- Four-week minimum
- Inside the cab
- Tip seats, no additional media charge
- Production
- Printing and installation included
- Artwork
- Specifications supplied for each vehicle
- Photography
- Standard launch photography, included
- Reporting
- Post-campaign report, included
Choose your vehicle
Classic TX4 or Electric LEVC.
Classic TX4
The traditional London black cab. Instantly recognisable and heritage-led, the TX4 is the most iconic London advertising canvas on the street.
- Full Wrap
- From £3,750 · 1 taxi · 4 weeks
- Character
- Heritage, instantly recognisable
- Tip seats
- Included
Electric LEVC
The newer electric London taxi. Slightly larger and contemporary, with greater physical presence and a modern fleet association.
- Full Wrap
- From £4,750 · 1 taxi · 4 weeks
- Character
- Contemporary, larger presence
- Tip seats
- Included
Full-wrap campaigns
From the campaign book.
Pricing
Full-wrap prices.
One taxi for four weeks. Larger fleets are quoted per campaign.
Taxi advertising costs explained| Vehicle | Fleet | Duration | Price |
|---|---|---|---|
| Classic TX4 | 1 taxi | 4 weeks | From £3,750 |
| Electric LEVC | 1 taxi | 4 weeks | From £4,750 |
- Classic TX4
- From £3,750
- Electric LEVC
- From £4,750
Published campaign prices include media, production, printing, installation, tip-seat advertising, standard launch photography and a post-campaign report. Prices exclude VAT. Removal is not included: creative may remain in place beyond the four-week campaign until the next advertiser is installed, providing potential complimentary overshow, which is not guaranteed.
How a full wrap is delivered
One team, from first brief to final report.
Brief and plan
We respond within one working day and recommend vehicle, fleet size and timing.
Vehicle selection
Classic TX4 or Electric LEVC taxis selected from the network.
Artwork and production
Vehicle-specific artwork specifications, proofs and print coordination.
Installation
Wrap and tip seats installed on every vehicle in the campaign.
Launch and photography
Professional photography of your taxis on London streets.
Reporting
A campaign report at the close, from the team that planned it.
Questions
Full wraps, answered.
How long does a full-wrap campaign run?
The minimum campaign is four weeks. Longer campaigns are planned to your brief.
What does the price include?
Four weeks of media for one taxi, plus production, printing, installation, tip-seat advertising, standard launch photography and a post-campaign report. Prices exclude VAT. Removal is not included.
How much is an Electric LEVC Full Wrap?
From £4,750 for one taxi over four weeks, excluding VAT, on the same terms as the Classic TX4.
Does the wrap come off after four weeks?
The contracted campaign is four weeks. Removal is not included: the creative normally stays in place until the next advertiser is installed, which may give additional overshow at no extra charge. Overshow, and how long it lasts, is not guaranteed.
Can a campaign use more than one taxi?
Yes. Full-wrap campaigns start from one taxi and scale to your objectives and budget.
Plan a full-wrap campaign.
Tell us your objective, timing and budget. We respond within one working day with a recommendation on vehicle, fleet size and dates.
Plan a Campaign