Campaign
MLB
A full wrap for Major League Baseball across 100 London taxis, launched 100 days before the MLB London Series at London Stadium, with QR codes for buying tickets.
- MLB
- Full Wrap
- 100 taxis
- MLB London Series, London Stadium
- QR codes for tickets
- Trafalgar Square
The campaign
MLB’s artwork covered the main exterior body of 100 London taxis, so each one carried the brand from every side as it moved through the city.
The campaign launched 100 days before the MLB London Series at London Stadium. This photograph was taken in Trafalgar Square; taxis are not assigned to one place, and go where their journeys take them.
Activation
The campaign used QR codes so that people could go straight to buying tickets for the London Series.
Read next
Related
- Full-wrap taxi advertisingYour artwork across the main exterior body of the taxi, from £3,750 for one taxi.
- Taxi advertising for events and entertainmentSport, awards and live events: a campaign timed to a date, with ticketing links and VIP journeys.
- Taxi advertising costsEvery price, what’s included and how overshow works.
From the campaign book
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