Campaign

Couples Resorts

Ten fully wrapped London taxis for Couples Resorts, running for 12 months to keep the brand on London’s streets all year round.

Blue taxi in Couples Resorts livery parked side-on beside red-brick arches
Client
Couples Resorts
Format
Full Wrap
Fleet size
10 taxis
Duration
12 months

The campaign

Couples Resorts ran ten fully wrapped taxis for 12 months, giving the brand a presence on London’s streets all year round rather than for a single season.

A full wrap covers the main exterior body of the taxi, so each vehicle carries the brand’s imagery from every side as it moves through the city.

Close-up of a taxi in Couples Resorts livery reading “Like the first time, every time”

From the campaign book

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