Campaign

Binghatti

A campaign across 200 London taxis for Binghatti, in full liveries and Supersides, associated with the opening of the brand’s Knightsbridge showroom.

Taxi in turquoise Binghatti livery on Westminster Bridge
Client
Binghatti
Treatments
Full liveries and Supersides
Fleet size
200 taxis
Campaign context
Knightsbridge showroom opening
Photographed
Westminster Bridge

The campaign

Binghatti’s campaign ran on 200 London taxis, using both full liveries and Supersides, and was associated with the opening of the brand’s Knightsbridge showroom.

Its turquoise livery was photographed on Westminster Bridge. Inside the cab, the campaign also ran on the fold-down tip seats facing passengers.

Taxi in turquoise Binghatti livery crossing Westminster Bridge, with two more liveried taxis behind
Three Binghatti adverts on the rear-facing tip seats inside a taxi

From the campaign book

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