Industries
Taxi advertising for property and real estate
Property campaigns tend to centre on a moment: a showroom opening, a sales launch, a development coming to market. A London taxi campaign can mark that moment at scale.
Scale for a launch.
Binghatti’s campaign ran on 200 London taxis and was associated with the opening of the brand’s Knightsbridge showroom.
Fleet size is the main lever for scale. A full wrap starts from one taxi, from £3,750; Supersides start from ten taxis, from £4,750 in total; larger fleets are quoted per campaign. How many taxis do you need? sets out what decides the number.
More than one treatment in one campaign.
Binghatti’s campaign used both full liveries and Supersides, and ran on the tip seats inside the cab too. A large campaign need not use one treatment throughout: a full wrap gives the brand the whole taxi, while Supersides repeat a message on panels across the fleet. The proposal recommends the mix for the brief.
A launch has an address. A taxi campaign doesn’t.
A showroom or sales suite is in one place, but a taxi campaign is not pinned to a district. The 3,000+ licensed taxis we provide access to are concentrated throughout Zones 1 and 2; they go where their journeys take them, and routes are not guaranteed. If a location matters to the brief, say so, and we will be clear about what a moving campaign can do for it.
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Related
- How many taxis do you need?The minimum for each format and the things that decide how far beyond it a campaign should go.
- Superside taxi advertisingPanels on both sides of the taxi, from £4,750 in total for ten taxis.
- Full-wrap taxi advertisingThe whole taxi in your artwork, from £3,750 for one taxi.
- How a taxi campaign relates to London’s districtsWhy a campaign moves with its taxis rather than staying in one area.
Planning a property launch?
Tell us what is opening, when and the budget. We respond within one working day with a recommendation on format, vehicle and fleet size.
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