Guide

Classic TX4 or Electric LEVC?

Both formats run on both vehicles, so the choice is about character, presence and budget. Here is what separates the Classic TX4 from the Electric LEVC, and how to decide.

Side by side.

The confirmed differences, for four-week campaigns. Prices exclude VAT; Supersides prices are the total for the ten-taxi minimum, not a per-taxi rate.

Classic TX4 and Electric LEVC compared
Criterion	Classic TX4	Electric LEVC
Character	Traditional, heritage-led	Contemporary
On the street	Instantly recognisable	Slightly larger, greater physical presence
Fleet association	The traditional London black cab	The newer electric London taxi
Full Wrap from	£3,750, one taxi	£4,750, one taxi
Supersides from	£4,750 in total for ten taxis	£7,500 in total for ten taxis
Tip seats	Included	Included

Character

Classic TX4: Traditional, heritage-led
Electric LEVC: Contemporary

On the street

Classic TX4: Instantly recognisable
Electric LEVC: Slightly larger, greater physical presence

Fleet association

Classic TX4: The traditional London black cab
Electric LEVC: The newer electric London taxi

Full Wrap from

Classic TX4: £3,750, one taxi
Electric LEVC: £4,750, one taxi

Supersides from

Classic TX4: £4,750 in total for ten taxis
Electric LEVC: £7,500 in total for ten taxis

Tip seats

Classic TX4: Included
Electric LEVC: Included

The Classic TX4: heritage and recognition.

The Classic TX4 is the traditional London black cab. It is instantly recognisable and heritage-led: an iconic London advertising canvas. If the brief leans on London heritage and familiarity, the Classic TX4 is often the stronger fit.

The Electric LEVC: presence and a modern fleet.

The Electric LEVC is the newer electric London taxi. It is slightly larger and contemporary, with greater physical presence and a modern fleet association. If the campaign is about something new, or the brand sits naturally with a contemporary look, it is worth considering.

More on advertising on the Electric LEVC.

The price difference.

Entry prices are higher on the Electric LEVC. A full wrap starts at £3,750 on the Classic TX4 and £4,750 on the Electric LEVC: £1,000 more at entry level, for one taxi. Supersides start at £4,750 and £7,500 respectively, in total for ten taxis: £2,750 more for the ten-taxi minimum.

Everything else in the price is the same on both: production, printing, installation, tip-seat advertising at no additional media charge, standard launch photography and a post-campaign report. See taxi advertising costs.

How to choose.

Neither vehicle is the better choice in general. Three questions help:

What should the campaign feel like? Heritage and familiarity often suit the Classic TX4; a contemporary feel may suit the Electric LEVC.
How much presence does it need? The Electric LEVC is slightly larger, with greater physical presence on the street.
What does the budget allow? At entry level the Classic TX4 costs less in both formats.

If you are unsure, tell us in your brief and we’ll recommend the right vehicle for it.